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| Location & size | 65-125 rooms & residences | Primary and secondary locations and locations in gateway cities
Basel, Bern, Geneva, Lausanne and Zurich |
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| | 40-65 rooms & residences | Prime sites in secondary locations and primary resort locations
Davos, Interlaken, Lucerne, St.Gallen and Zermatt |
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| Service delivery | Selected-MIND-SET | Above average service delivery being an antidote to the automated world. |
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| Design & flair | Architectual finesse | Stylish, architectual finesse, generousness, premium materialisation and selected furbishment. The design is lifestyle oriented and signals functionality and cosiness. |
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| Identity | Unique concepts | B2 Hotels leave enough room for individual expression.
No visible standardised procedures, no uniform decor.
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| Generous spacing | Space = Quality of life | Vast space, generous rooms and public space |
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| | Rooms/suites sizes | 25m2 - 45+m2 |
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| | Lobby, Library & Wine Spot | 6m2 per room |
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| | Boardroom | Minimum of 1 board room of 60m2 per hotel and per 50 guest rooms |
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| The Library | Room with (hi)story | The Library is the sociable meeting point and is always a room with (hi)story.
Uniqueness through a historically local theme, which is tangibly implemented for the guests. |
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